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Tag Archives for behavioral

360i Report on Social Graph Ad Targeting

Social graph ad targeting is a way for marketers to target consumers based on who they’re connected to within online social networks. Marketers often run campaigns that target consumers based on their age and gender (demographic), where they live or happen to be at the moment (geographic), what they’re viewing on a Web page (contextual), […]

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VC Fred Wilson Talks about Future of Media as Earned Media at Ad Age Digital

Wilson, via CrunchBase So what’s one of the world’s most respected venture capitalists talking about at Ad Age Digital? Earned media. He noted paid media’s about media and creative. Earned media’s about conversations, and also analysis. (He blogged about earned media recently if you want more on this). He actually proposed a future scenario, soon […]

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Rethinking the Way We Buy and Sell Display Ads

By Bryan Wiener, CEO of 360i Display advertising: Can it be both a branding and a performance marketing tool? I’d argue yes, but not at the same time. And that’s where some of the recent debates over the art-and-science approach to display have gotten it wrong. You see, we need to rethink the way we […]

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Google On its Best Behavior

Google’s taking a stab at behavioral, albeit with a bit more disclosure than James Stewart in “Rear Window” (1954). Big news today — Google is getting into Behavioral Advertising. Surprising, considering the search leviathan has never been keen on Behavioral. Not surprising, considering Google Display was being left behind by competitors in the space, including […]

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NAI AnnouncesSelf-Regulatory Code of Conduct for Online Behavioral Advertising

by Chris Hansen VP of Performance Marketing, 360i This week, the Network Advertising Initiative (NAI) released its 2008 NAI Principles. These principles are designed to provide member advertising networks, specifically those that offer behavioral targeting, a code of conduct for data collection and a set of rules regarding user privacy. The main goal of these […]

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