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Tag Archives for Ben & Jerry’s

What’s Buzzing: Pinterest Self-Service Ads, WWDC 2014 & More

It was an exciting end of the week here at 360i, as we were honored at the North American Effie Awards alongside clients Hanes, Oreo and Oscar Mayer. In other news, soccer fans and marketers alike are gearing up for next week’s World Cup kick-off and Instagram unleashed a series of new editing features within […]

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5 Best Practices for Creating Ads on Instagram

It’s been an exciting six months for Instagram. On the heels of the launch of its video feature, Instagram announced it would be rolling out ads to further grow the prospering business, now home to more than 150 million users. To launch its ad platform, Instagram collaborated with ten partners, including 360i client Ben & […]

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Ben & Jerry’s Debuts Short Form Social Responsibility Content Series

Ben & Jerry’s has partnered with mobile news startup, NowThis News, to create a short-form video series highlighting the brand’s commitment to values-centric business models and linked prosperity: the idea of using sustainable business practices to grow the world around them. The six-part series, titled “Made of Something Better: An Education in Linked Prosperity,” provides […]

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What’s Buzzing: Instagram Ads, Cheetos T.P. Tricks & More

This week, we saw two clever campaigns from Wendy’s and Cheetos that placed user-generated content front and center. We also learned more about Instagram’s much-anticipated ad product, which is encouraging brands to utilize premium, visually stimulating photography to mimic the general aesthetic of the platform. Read on to dig deeper into these and other headlines. […]

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Ben & Jerry’s ‘City Churned’ Campaign Crowdsources Local Flavors

Just like Ben & Jerry’s, cities are made of different ingredients that work together to form a unique essence. That’s why our first program on behalf of the brand is encouraging ice cream lovers from some of the nation’s biggest cities to create and name their own ice cream flavors based on the respective personalities […]

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