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Tag Archives for Big Data

SXSW Hotsheet: A Guide to the Best of SXSW Interactive 2014

Hot off the press is our SXSW HOTSHEET – a comprehensive recap of all things SXSW 2014. There’s no doubt about it, this was the year marketers made their presence known in Austin through innovative and authentic brand activations. But startups were not to be left out of the spotlight, and many caught the attention of the […]

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10 Key Learnings From Social Data Week 2013

Contributing Authors: Leslie Turley & Caroline Tseng, Strategists at 360i Big Data is the big buzz word – but the sheer volume of data out there isn’t nearly as powerful as what you can do with it. Social Data Week, held concurrently in San Francisco and New York last month, centered on this very topic, […]

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Not Provided, but Not the End: Keyword Data Loss in Google

The day that search marketers have been anticipating for nearly two years has finally come: Google has officially ceased the sharing of organic keyword referral data to publishers, brands and individuals alike. During a time when Big Data is dominating the industry conversation, this rare loss of data poses new challenges for brands’ natural search […]

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Highlights from 360i’s Marketing Summit: Big Data to Big Ideas

This week, we held our 8th annual Marketing Summit at Chelsea Piers in New York. Among the day’s speakers were Dana Anderson, SVP, Marketing Strategy & Communications at Mondelēz International; Tony Pace, CMO of SUBWAY®; and David Karp, Founder & CEO of Tumblr – as well as senior marketers from the AARP, Ben & Jerry’s, […]

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The CMO’s Guide to Big Data

Today, we’re releasing a brand new report, called The CMO’s Guide to Big Data, which outlines how the increasing availability of sophisticated reporting and analytics can help marketers make their programs more efficient and capitalize on untapped opportunities. As technology spurs data collection and analytics forward, the effective management Big Data is becoming a necessary […]

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