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Tag Archives for blog

Influencer Spotlight: Catching Up with Adrian Kulp

It’s no secret that parent blogging has been, and continues to remain, a steady influential genre in the ever-growing blog landscape. Countless mom and dad bloggers have been sharing product reviews, parenting advice and shopping deals for years. That being said, if you take a closer look within the vast array of parent voices making […]

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Influencer Spotlight: Catching up with Clay Rodery

Illustrator and artistic visionary Clay Rodery straddles the creative line between comic book fantasy and popular culture to tell fully immersive narratives that captivate his fans. Clay is best known for his character portraits, and his artwork ranges from traditional illustrations to complex GIFs of scenes from pop culture films. Although primarily a creator of […]

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Bloggers As Brands: 5 Tips for Partnering with Today’s Influencers

Navigating the relationship between brands and bloggers has grown in complexity as more and more bloggers are establishing their own personal brands with their own image to promote and protect. Long gone are the days when an influencer’s footprint was limited to a blog. Many of today’s influencers are creating massive followings through book deals, […]

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Borrowed Influence: The New Symbiotic Relationship Between PR & Advertising

Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion on its head. Recent research shows that consumers would rather receive marketing messages from bloggers or […]

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