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Tag Archives for blogging

Q&A with Swagger New York’s Sian-Pierre Regis

You’ve heard it time and time again – social media is all about authenticity: building a purpose for your community beyond selling, serving that purpose and then persevering. This goes for brands and bloggers alike. One blog in particular, Swagger New York, has had tremendous success in this arena, organically cultivating a Facebook community of […]

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Dad Bloggers Rise in Prominence

This article was originally published in the WOMMA All Things WOM blog As more dads lead the way down grocery aisles and assume the role of family shopper, the marketing mindset is evolving to meet a more contemporary consumer standard. According to Consumer Reports, 52 percent say they are the primary grocery shoppers of their household and […]

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What Women Want: Top Bloggers Talk PR, Ethics & the Business of Blogging with 360i

More than 16 million. That’s the number of moms who actively participate in the blogosphere each week as either content providers or readers, according to a recent MediaPost Engage:Moms article. And with 67 percent of moms online looking for help in making purchasing decisions, it’s no wonder that marketers and PR professionals are paying more […]

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Six Ways To Improve Conferences

David cites the 140 Characters panel with Rick Sanchez and Ann Curry as one of the best. In this column he’s got six ways to improve industry conferences (image by David via Flickr). In May and June, I participated in 13 events as a moderator (six), panelist (four), and featured or keynote presenter (three). They […]

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Coca-Cola Opens Its Archives at Social Communications: The Case Studies

Image by Brent and MariLynn via Flickr At the Business Development Institute’s NYC event today Social Communications: The Case Studies, The Coca-Cola Company’s Director of Heritage Communications Philip Mooney shared a presentation on Coca-Cola Conversations – Connecting an Iconic Brand to its Fans. He focused on his experience in the first year of blogging at […]

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