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Tag Archives for blogs

Beyond Blogs: How to Keep Your Brand Ahead of the Pack

For years, we’ve heard about traditional media waiting to be taken over by the “digital revolution.” Last week the Pew Research Center’s Project for Excellence Journalism released a new study which found that 46% of people now get their news online at least three times a week – surpassing newspapers (40%) for the first time ever.

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PR Blackout Highlights Need for Deeper Relationships Between Brands, Mom Bloggers

MomDot, a popular community for moms who blog, has proposed a PR Blackout to mitigate “bloggy burnout.” What does the moratorium say about mommy-marketer relationships? Mom bloggers are widely believed to be one of the most influential groups online; they are active bloggers with a broad, collective reach and maintain an audience eager for their […]

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SXSW: Where The Blogger Things Are

Image by Ian Broyles via Flickr From David Berkowitz, Director of Emerging Media & Client Strategy, live from the heart of Texas 360i is out in Austin this week for South by Southwest Interactive (we did mention we’re everywhere). A few notes from the show as it gets underway: The hottest spot: The TechSet / […]

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The Value of Sponsored Conversations

Paying the hand that blogs (hpebley3via Flickr). Forrester Research published a report discussing the value in paying bloggers to talk about your brand. According to the story, the time to use “sponsored conversations” is when the brand can’t interest bloggers without additional incentive. Marketers considering this approach may want to ask themselves: Would the blogger […]

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Hand-Picking Focus Groups

Tropicana: Old and New by jlai321 via Flickr Tropicana’s recent decision to revert to their classic packaging of 24 years was made after an uproar from consumers – largely in social media – against the new look. Granted, not everyone likes change, and with every change will come some negative feedback. But Tropicana realized something […]

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