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Tag Archives for brand

The #ChangeAgents: What is the Role of a Brand Today? [VIDEO]

On this blog and throughout our entire agency, we’re passionately curious about how the shifting consumer landscape is affecting the ways in which brands approach marketing. This week, we’re bringing senior leadership from major brands to the forefront of the conversation. We’re doing so through a series called ‘The Change Agents,’ which features exclusive interviews […]

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The One Word You Can’t Say

Don’t say the c-word! Image by Gustty via Flickr There are seven words you can’t say on television, according to George Carlin, but there’s only one you can’t say at social media conferences. As Carlin put it, it’s the one word that will “infect your soul, curve your spine, and keep the country from winning […]

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The TwitterMoms Effect: Moms Take to the Web, Marketers Take Note

@TwitterMoms has amassed more than 17,000 followers since Jan. 2009 (stats via TwitterCounter). By Lara Hejtmanek, Director of Customer Insights In honor of Mother’s Day we thought we’d take a closer look at the influential mom set, a rising power of reach and distinction in the digital world. Moms can be influential opinion leaders and […]

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Lessons We Can All Learn from Celebri-tweets

How’s life with baby? No need to read the celebrity tabloid du jour when you can follow stars like Nicole Richie on Twitter. I used to spend a lot of money on magazines like US Weekly and People to satisfy my celebrity fix. And then I moved on to the harder stuff like PerezHilton.com and […]

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