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Tag Archives for brand strategy

Ad Age Touts Clinique’s ‘Fresh Start’

360i client Clinique recently launched its first-ever global equity campaign, called #StartBetter. The program highlights the truism that everyone can and deserves to start better – even if it’s in the form of a small feat such as a positive outlook on a new day. Yesterday, Ad Age explored the roots of #StartBetter (See: “Clinique […]

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Don’t Fake it, Make It: Authenticity as a Core Value for Brands

Among my more athletic friends, few people are more reviled than the hordes of New Year’s resolvers that lined up at the nation’s gyms over the past few weeks. The disdain heaped upon these people was intense, and it came for one simple reason: however well intentioned, their commitment to fitness was inauthentic, and they […]

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