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Tag Archives for brand voice

3 Tips for Developing Your Brand’s Social Tone of Voice

In today’s new media landscape, consumers manage a distributed digital identity – one that changes depending on platform, audience and even interest group. Surprisingly, shifting among these nuanced states isn’t such a feat. It feels natural, even intuitive. But when brands attempt to do the same, the results can feel schizophrenic and confused. These days, […]

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