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Tag Archives for buzzfeed

Fossil Expands Beyond Fashion In New Series with BuzzFeed’s Tasty

Last week, Fossil debuted an online video series in partnership with BuzzFeed’s Tasty. The new media campaign, “Behind The Hands Of A Tasty Producer”, is a first for both the brand and the platform. This is Fossil’s first non-fashion media partner, and the first time Tasty has worked with a fashion brand. The videos showcase […]

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3 Questions with BuzzFeed’s Jonathan Perelman

Following BuzzFeed’s first year at the Digital Content NewFronts – an annual series of presentations that bring together all sectors of the branded content and distribution sphere – we caught up with Jonathan Perelman, General Manager of Video & VP of Agency Strategy at BuzzFeed, to learn more about the company’s progress into online video […]

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What’s Buzzing: Viral Quizzes, Brands on Snapchat & More

Earlier this week, Facebook announced an algorithm update that grants brands added reach through the tagging feature. When a Page tags another Page, the post may now surface in the News Feed of followers of both pages (read more here). In other news, McDonald’s is gearing up for a Snapchat account launch, viral internet quizzes […]

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Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s […]

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Ben & Jerry’s Debuts Short Form Social Responsibility Content Series

Ben & Jerry’s has partnered with mobile news startup, NowThis News, to create a short-form video series highlighting the brand’s commitment to values-centric business models and linked prosperity: the idea of using sustainable business practices to grow the world around them. The six-part series, titled “Made of Something Better: An Education in Linked Prosperity,” provides […]

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