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Tag Archives for case study

National Car Rental Taps Local Influencers for Foursquare Program

Now equipped with the Explore function, Foursquare has evolved from a simple check-in service into a full-blown discovery engine equipped with a bevy of crowd-sourced information. Foursquare Lists are valuable to consumers who want local information quickly from a source they likely already trust. Add local influencers to the mix, and users get hyper-relevant, third-party […]

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Turning Views into Chews: Dentyne Launches Eccentric Split2Fit Shorts to Promote New Pack

Dentyne recently launched its new Split2Fit pack and partnered with 360i to help educate consumers on the new packaging while building awareness with socially savvy twenty-somethings – specifically showing them that the Split2Fit pack splits to fit almost anywhere. We looked for a way to introduce the new pack in a way our consumers will […]

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Case Study: #OreoPinata Twitter Sweeps Inspires Engagement Over Prize-Seeking

Last week, Oreo launched a special promotion on Twitter – #OreoPinata – as part of the brand’s 100th birthday celebration. Each tweet with the #OreoPinata hashtag counted as a ‘hit’ on the piñata, and when the piñata broke, the person who swung last would win a free pack of Oreo cookies. Oreo gave away 30 […]

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GetGlue Grows User Base to 2MM, Unlocking Opportunities for Brands

Since hitting the 2 million user mark, GetGlue is looking to move beyond its reputation as a “check-in” social network to a full-fledged recommendation platform. Best known for its integration within the media and entertainment industries, GetGlue utilizes real-time check-ins to rewards members with virtual stickers, personalized content recommendations and a platform to showcase value […]

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