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Tag Archives for ces

No Surprise: Twitter’s First Update for Q1 is New Video Features

Video will be paramount for how marketers will engage consumers in 2015 if social networks have their way.  Reports from CES last week unveiled new information about Twitter’s proposed video capabilities that could have significant implications for marketers and how they leverage the platform this year.  While Twitter hasn’t yet confirmed many of the reports […]

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Yahoo Announces Revamped Ad Business at CES

At CES this week, Yahoo CEO Marissa Mayer announced a major overhaul to Yahoo’s ad business that will present marketers with expanded opportunities to reach their audiences across the web. The updates will catapult Yahoo further into the ad tech space by evolving the automated buying capabilities afforded by its ad products and giving innovative […]

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5 Hardware Startups to Watch — Startup Outlook CES Edition

Welcome to the first 2013 edition of Startup Outlook, 360i’s guide for how brands can evaluate emerging technologies and platforms. This month’s edition is inspired by the Consumer Electronics Show (CES), where thousands of marketers were among the mob of 150,000 participants converging in Las Vegas to experience the latest in technology and media. While […]

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How to Use the CES Marketer Matrix

The Consumer Electronics Show, with its 150,000 attendees and miles of exhibit space, is overwhelming for anyone – even people who have been going for decades. Brand marketers have been paying attention relatively recently and joining in recent numbers, and it can be particularly tough to process what’s relevant for them. To help with that, […]

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What Mattered for Marketers at CES 2012

CES 2012: A Comprehensive Guide for Marketers View more presentations from 360i The Consumer Electronics Show is a massive labyrinth. As soon as you enter Las Vegas for the event, and especially by the time you reach the Convention Center, you may feel like you’ll never escape. The good news is that once you get […]

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