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Tag Archives for ChangeAgents

The #ChangeAgents: How Do You Foster Innovation? [VIDEO]

This is Part V of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Innovation is critical to being a successful brand in the Digital Age. When we asked senior marketers how they foster innovation within their own organizations, they cited collaboration and a natural curiosity as means of surfacing […]

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The #ChangeAgents: How Has Mobile Changed Your Business? [VIDEO]

This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands […]

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The #ChangeAgents: How Has Social Changed Your Business? [VIDEO]

This is Part III of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Social media has revolutionized the way in which brands interact with consumers and the speed at which they must process and respond to engagement. Moreover, by empowering consumers to become “co-creators” with brands, marketers today have […]

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The #ChangeAgents: What is the Biggest Disruptor of the Past Decade? [VIDEO]

This is Part II of a week-long video series about how senior marketers are approaching the shifting consumer landscape. The biggest disruptors in the past decade have had world-altering influences on not only marketing, but on business on the whole. Digital has revolutionized consumer behavior, shifting more power to consumers when it comes to choice […]

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The #ChangeAgents: What is the Role of a Brand Today? [VIDEO]

On this blog and throughout our entire agency, we’re passionately curious about how the shifting consumer landscape is affecting the ways in which brands approach marketing. This week, we’re bringing senior leadership from major brands to the forefront of the conversation. We’re doing so through a series called ‘The Change Agents,’ which features exclusive interviews […]

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