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Tag Archives for community

5 Things Brands Should Know about Advertising on reddit

Last week, reddit, the extremely popular link-sharing social site, updated its capabilities for advertisers. Brands can now target posts based on a user’s general location (country or metropolitan area, as indicated by IP address) with the promoted posts featuring simple icons to notify users. The self-proclaimed Front page of the Internet, features thousands of sub-categories, […]

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12 Great Facebook Posts from Brands in 2012

From NFL replacement ref debacle to President Obama’s re-election to Carly Rae Jepsen not picking up the telephone, 2012 has been a big year — and the Facebook News Feed captured it all. We took a scroll through the Facebook Timeline to reminisce on some of our favorite posts shared by brands over the last […]

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Corporate Twitter Wars: When Brands Banter, Consumers Win

Watching celebrities and talking heads duke it out publicly via social media has become a sometimes ugly (but most of the time hilarious) spectator sport that is commonplace in today’s digital age. With “Twitter wars” breaking out left and right, it’s hard to ignore the growing trend – and lately, more and more brands are getting in on […]

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3 Ways Social Media is Disrupting the Fashion Industry

Social media has had a way of disrupting industries over the past five years, with the world of fashion being no different. The unique operational cycles of luxury fashion labels (i.e. the time lapse between runway shows and actual product availability) are being challenged by a real-time environment where bloggers and socially savvy fashion enthusiasts […]

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Foursquare Creates a New Home for Brands with Focus on Content & Community

In Jan. 2010 Intel became the first organization to establish an “official” brand page on Foursquare. Since that time, more than 3,000 organizations have set up pages within the platform – albeit via a somewhat clunky process. Until recently, companies were required to 1) place a media buy within Foursquare or 2) work with the […]

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