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Tag Archives for community management

What Facebook’s New Save Feature Means for Marketers

Facebook has announced a new feature – called “Save” – which aims to help people browsing their News Feeds bookmark posts for later viewing. The tool will be especially helpful in light of Facebook users’ increasingly mobile habits, in which content is perused on-the-fly and on-the-go. “Save” is for those times when you come across […]

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3 Simple Steps to a Better Social Content Strategy

There’s something thrilling about pushing that “Post” button and sending a piece of content out to the world, isn’t it? For marketers, it used to be a lot more thrilling, as publishing content was immediately followed by a waiting game of “how will this go over?” Today, brands can (and should) push “Post” with a […]

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3 Tips for Developing Your Brand’s Social Tone of Voice

In today’s new media landscape, consumers manage a distributed digital identity – one that changes depending on platform, audience and even interest group. Surprisingly, shifting among these nuanced states isn’t such a feat. It feels natural, even intuitive. But when brands attempt to do the same, the results can feel schizophrenic and confused. These days, […]

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Post Targeting is the Biggest Thing to Happen to Facebook in a Long Time

For years, media buyers have been using sophisticated technology to target messaging to specific audiences and improve performance. Community managers haven’t had this level of capability within Facebook – at least, until now. Last night, the Facebook Developer team announced a brand new feature for pages called ‘enhanced post targeting,’ which stands to have a direct and important impact […]

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Facebook Rolls Out Two Features to Improve Community Management

This week, Facebook released features specifically designed to solve two common community management challenges: a permissions system for admins and the ability to schedule posts for publishing at a future date and/or time. Let’s take a look at the new permissions first. Up until now, anyone who had admin rights to a Facebook Page held […]

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