This month, 360i will be speaking at a number of industry events. You can follow our panelists on Twitter to interact with them before, during and after they speak:

• Bryan Wiener – @bwiener
• Sarah Hofstetter – @pezmeister1
• David Berkowitz – @dberkowitz

digiday:Target in New York
June 8, 2009 | Visit Event Site
David Berkowitz, Director of Emerging Media & Client Strategy, will discuss “Unique and Advanced Applications for Targeting through Widgets, Video, Mobile and Emerging Media Platforms.

OMMA Metrics & Measurement in New York
June 9, 2009 | Visit Event Site
Sarah Hofstetter, VP of Emerging Media & Client Strategy, will speak in a panel session, “The ‘Ins and Outs’ of Measuring Social Media.”

Advertising 2.0 Conference in New York
June 10-11, 2009 | Visit Event Site
Bryan Wiener, CEO of 360i, will participate in a panel discussion entitled “The Future of the Ad Agency: How the Emergence of Ad Networks is Impacting the Role of the Ad Agency.”

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There are seven words you can’t say on television, according to George Carlin, but there’s only one you can’t say at social media conferences. As Carlin put it, it’s the one word that will “infect your soul, curve your spine, and keep the country from winning the war.” This deadly c-word is “campaign”; utter it at your peril.

The aversion to the word has been a common theme at a lot of the events that have focused on social media lately, including the Word of Mouth Marketing Association’s WOMM-U and IAB’s Marketplace: Social Media. The word “campaign” has become the pariah of social marketing. Preferred alternatives include terms like “program,” “initiative,” or even “conversation.”

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From David Berkowitz, Director of Emerging Media & Client Strategy, live from the heart of Texas

360i is out in Austin this week for South by Southwest Interactive (we did mention we’re everywhere). A few notes from the show as it gets underway:

The hottest spot: The TechSet / Windows Blogger Lounge. This is the see & be seen place for the bloggerati, the twitterati, and the vendorati. It’s where you’ll find everyone from the bald and balding blogging old-timers (read: over 30) to the 22-year-old blonde social media starlets. What you may not find is a seat, but once in awhile people actually do this conference stuff called going to sessions, and you’re able to sneak in at a table. Read the full article

This March, 360i is in like a lion — and out like a lion, too.

On the heels of CEO Bryan Wiener’s presentation at the 2009 AAAA Media Conference & Tradeshow last week, 360i will spend the latter half of the month participating in some of this spring’s top industry events. Here’s the rundown:

March 12 – Social Media Buyers Guide Podcast & DigiDay Mobile/Social

David Berkowitz, Director of Emerging Media & Client Strategy at 360i, will be a featured guest on the Social Media Buyers Guide “Insights from Service Providers” podcast at 2:00 p.m. EST. Please note this event has been rescheduled from its earlier date.

David will also attend DigiDay Mobile/Social in New York. (more…)

This week, 360i experts will hit the road — and the airwaves — to share industry insights with marketers, advertisers and other media professionals.

360i CEO Bryan Wiener will speak at the 2009 AAAA Media Conference & Trade Show in New Orleans on Wednesday, March 4. Bryan will participate in a panel discussion, entitled, “New Business Models and Monetization of Marketing Service Agency Ideas & Work.” Read the full article

Ever go to one of those panels where most of the answers can be summed up as “it depends,” “not sure,” or “we’re just not there yet”? On one hand, it’s a great sign because it means you’ve stumbled on an honest bunch of panelists. On the other hand, it doesn’t make for great sound bites, until a couple panelists talk about stomach ailments and the moderator quips about his fiancée.

I had a great time on a panel this week at OMMA Social, and even more fun networking throughout the event, where everyone shedding layers at the sweltering Yale Club made it feel like the Woodstock of Internet conferences (no free love, though — just free crab cakes). My fellow panelists and moderator were some of the brightest people I know in this business, but some of the panels wound up addressing the same questions. To keep future panels more exciting, here are ten questions you don’t need to ask other panelists about social media, along with the answers you’re likely to hear.  (more…)