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Tag Archives for consumer insights

From Lame to Brilliant: Crafting Insights that Incite Change

All marketers seek the same thing: to stay ahead of change. But in an increasingly on demand world, achieving and successfully anticipating change means marketers are challenged to produce more meaningful consumer insights under shorter timeframes. This strain on the strategic thinking process often leads to reliance on prepackaged data, flashy statistics, and improbable trend […]

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Skinny Cow Introduces Limited-Time-Only ‘Skinny Cow For Him’ Packaging

This month, client Nestlé is introducing “Skinny Cow For Him”, a limited-time-only packaging that attracts the most common Skinny Cow thieves – men. Until now, Skinny Cow ice cream treats have been wrapped in the brand’s signature pink packaging and marketed to women. However, the brand learned from consumer insights, that while women are the […]

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This Father’s Day, Take a Page from Dad’s Playbook

360i’s Insights & Planning team constantly monitors the social landscape, seeking to better understand how and why consumers relate to brands. So, in honor of Father’s Day, we decided to investigate how people talk about one of the most universally-loved brands around: Dad. To learn more about why consumers love Dad, we used 360i’s social […]

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Introducing the 100 Moms Project

Earlier this year, we set out to explore the behaviors, moods and attitudes of moms by listening to conversations occurring organically (and publicly) on Twitter. The idea of the 100 Moms Project is to use online listening to track and observe the conversations of 100 moms for an entire year. The moms selected for the study […]

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Cyber Monday a Success, But Many Complain That They Can’t Find Deals

Last Sunday, online buzz about Cyber Monday overtook Black Friday chatter (based on volume of conversations), reflecting a marked transition from brick-and-mortar shopping conquests to digital deal-seeking by consumers over the course of the weekend. Source: 360i analysis of the social media landscape conducted in November 2011 for data spanning November 21-28, 2011 By all […]

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