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Tag Archives for content marketing

Canon MAXIFY Partners with Forbes to Champion Small Business Owners

Last week, Forbes, in partnership with Canon MAXIFY printers, announced the final winners for its Main Street Awards as part of the “Mastering Main Street” campaign. In a first move for both Forbes and Canon USA powered by MAXIFY printers, the media title and brand partnered for an editorial content and contest program geared toward empowering small […]

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Instagram Update: Content to Now be Ranked in the News Feed

Yesterday, Instagram announced an update coming to its platform in the next few months in the form of an algorithm-based news feed. Like many of Instagram’s recent updates, which have included the introduction of portrait/landscape images and the expansion of its direct messaging capabilities, this transition was influenced by user behavior data. The sharp increase […]

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Facebook’s Latest Update Means Lower Reach for Promotional Content

This past Friday, Facebook announced another update to its News Feed algorithm that will impact how promotional content from Pages is distributed. The update stems from a recent survey Facebook conducted of users to determine how they feel about the content in their News Feeds, where people indicated that they want to see more stories […]

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4 Characteristics of Highly Shareable Content

The ways marketers share has changed drastically in recent years, but what marketers share has stayed relatively the same. We are living in the information age, where we share more content, with more people than ever before. It is common knowledge that the incentives for consumers to share, such as prizes and discounts, celebrity appeal […]

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Top 3 Takeaways from Expion’s Social Summit

Last week, members of the 360i Community team attended Expion’s 2014 Social Summit. The two-day conference featured marketers from Coca-Cola, Mondelēz, Univision and others. Below is a summary of the top learnings for marketers. Want to improve your content marketing efforts? Just remember the ABCs. Consumers are constantly inundated with marketing messaging online, which presents […]

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