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Tag Archives for Cookies

What Facebook’s FBX Closure & New Cookie Policy Means for Marketers

Facebook recently announced two updates that aim to position the social network as the top audience-buying platform and increase its weight against Google’s AdSense network. First, the social media platform has decided to shut down its ad exchange (FBX) and second, it has expanded its cookie policy to serve ads to users who are not […]

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What to Expect from Google’s Rumored Third-Party Cookie-Killer

For years, the major players in online media have been seeking to improve the accuracy of their online tracking while at the same time aiming to solve user privacy-related issues. In the past month, Google in particular has seemingly taken some major steps toward meeting these objectives. Here’s a brief overview of the developments: On […]

Posted in Media Planning & Buying, Search Marketing | Also tagged , Comments Off on What to Expect from Google’s Rumored Third-Party Cookie-Killer