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Tag Archives for cpg

One Small Test for Google, One Giant Peek at What’s to Come

Recently, Google launched a display test on their coveted Search Results Page. It was done quietly, with only a few test partners, and with little fanfare. Despite the limited nature of the test, the story quickly spread in the media, with many writers expressing surprise at the development. But there is nothing surprising about this […]

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Why Pinterest Is Like No Other Social Network

Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in May to 3.3 million in October, meaning traffic increased for this site sevenfold in five months alone. Beyond its impressive growth over […]

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360i Report on Social Commerce for CPGs

This is our third POV on 360i’s summer-long social commerce series. This POV specifically focuses on social commerce strategies for consumer packaged goods (CPG) brands. You can download 360i’s Digital Coupons Playbook at http://360i.com/digitalcoupons.

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Couponing in the Digital Age – A 360i Playbook for CPG Brands

Couponing in the Digital Age is a 360i playbook for Consumer Packaged Goods (CPG) brands that provides guidance on how to connect with digital-minded consumers who are increasingly shifting their couponing habits online. The report is available for free download at http://www.360i.com/digitalcoupons.

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Groupon & Groceries: The Second Act

Groupon’s second foray into grocery stores comes in the form of a partnership with Big Y Foods stores that offers a $39.99 “Shellfish Grill Pack” for just $24. The deal will be added to purchasers’ loyalty cards, and automatically applied at the checkout. For Groupon, this is an entirely new approach to CPG deal distribution, which had previously been relegated to printed paper and redemption codes displayed on mobile devices.

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