Tag Archives for cpg
Why Pinterest Is Like No Other Social Network
Pinterest is a ‘virtual pinboard’ full of recipes, weddings and many pretty pictures. Is it a site to be taken seriously? Take a look at the following stats: unique visitors increased from 418,000 in May to 3.3 million in October, meaning traffic increased for this site sevenfold in five months alone. Beyond its impressive growth over ...
360i Report on Social Commerce for CPGs
This is our third POV on 360i’s summer-long social commerce series. This POV specifically focuses on social commerce strategies for consumer packaged goods (CPG) brands. You can download 360i’s Digital Coupons Playbook at http://360i.com/digitalcoupons.
Couponing in the Digital Age – A 360i Playbook for CPG Brands
Couponing in the Digital Age is a 360i playbook for Consumer Packaged Goods (CPG) brands that provides guidance on how to connect with digital-minded consumers who are increasingly shifting their couponing habits online. The report is available for free download at http://www.360i.com/digitalcoupons.
Groupon & Groceries: The Second Act
Groupon’s second foray into grocery stores comes in the form of a partnership with Big Y Foods stores that offers a $39.99 “Shellfish Grill Pack” for just $24. The deal will be added to purchasers’ loyalty cards, and automatically applied at the checkout. For Groupon, this is an entirely new approach to CPG deal distribution, which had previously been relegated to printed paper and redemption codes displayed on mobile devices.
Consumer Insights: A Look at Branded Online Conversations Beyond Text
360i recently conducted an analysis to identify the types of assets and content that consumers include in their branded conversations online. Retail/Fashion and CPG posts were examined, with the aim of understanding how people share online beyond words and how conversations differ from one vertical to the next. This tweet about an Oreo Blizzard from ...