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Tag Archives for creative

4 Tried-and-True Rules for Effective Display Creative

Last week 360i attended a Dynamic Logic and 4A’s webinar during which they presented best practices for display banners based on analysis of best- and worst-performing campaigns (you can access the press release about the study on Dynamic Logic’s Web site). One key insight, which we have espoused for years, is that taking the time […]

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Apple’s Exclusive Ad Unit Signals Potential for Agency-Publisher Collaboration

Yesterday the New York Times visited 360i’s New York office. The folks at nytimes.com met with agency creative directors to discuss fresh approaches to display advertising. They shared with us some new integration opportunities for advertising and editorial, including the newest Apple homepage roadblock ad. By now everyone who has visited the Wall Street Journal, […]

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