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Tag Archives for Crisis Management

Reimagine (Almost) Everything: Building the Right Offense

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the New Year, we’re sharing a page from our Marketing Leadership Playbook week by week, to help set […]

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360i Launches Crisis Management Practice & Technology for Marketers

Social media and the dominance of social sharing have changed the landscape of crisis and brand reputation management. Now that a majority of Americans have smart phones with video cameras and Internet access in their pockets, a crisis can be spawned – and a brand reputation put in jeopardy – with the click of a […]

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