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Tag Archives for CRM

Mini USA Names 360i to its New Agency Team

This week Mini USA announced that 360i will join its new agency team. In the new role, 360i will oversee all digital, social strategy and creative and customer relationship management. The decision comes at a significant moment for the German auto-maker as it looks to take a more personalized marketing approach to promote its small-sized […]

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Under the Hood of Facebook’s New Custom Audiences

In early September, Facebook launched a new targeting feature called “custom audiences.” Custom audiences allows advertisers to use encrypted personal information about users, including their email, phone number and Facebook user ID, and match it to their CRM databases. The result is that marketers can sync both online and offline data, and target their offline […]

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The Only Buzz I Listen To, or Born to Rant: Social Media & CRM Collide on Buzz

Google Buzz,  the Boss and a lesson for brands as social media and CRM collide. A couple of months back I came across a Facebook ad and clicked on it. It was for a $6 dollar T-shirt emblazoned with Bruce Springsteen’s head that said “The Only Boss I Listen To.” Obviously, I had to have […]

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Twitter Emphasizes Personali-tweets with New Biz-Specific ‘Contributors’ Feature

Last week Twitter announced plans to roll out one its much-anticipated “business-specific features” for businesses currently using the platform to connect with consumers, drive sales, provide real-time customer service and more. If you haven’t already, be sure to check out our comprehensive Twitter guide for marketers. The feature, simply called “Contributors,” is now being tested […]

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Meetup 101 for Marketers

At 360i, when we’re engaging communities and sparking conversations around our clients’ brands, there’s one constant – the initial interaction starts online. With so much emphasis on the digital world, marketers can sometimes overlook the thousands of individuals who choose to talk about their shared passions face-to-face using the Meetup.com platform.

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