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Tag Archives for CRM

New POV on Customer Relationship Management 2.0

More than ever, consumers are relying on peer recommendations gleaned from the digital world – and that’s why it’s increasingly important for brands to make good customer service an integral part of their marketing mix. 360i’s latest POV on “Customer Relationship Management 2.0” suggests brands extend their conventional CRM efforts to more personalized and proactive […]

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New POV on Social Marketing Strategies for Travel

Some consumers are cutting back on travel and are fickle when it comes to brand loyalty, but this doesn’t mean travel marketers should abandon their attempts to reach out to them. The current environment actually presents a great opportunity for travel brands to take a step back, listen to what consumers are saying about their […]

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