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Tag Archives for CTR

How Google’s New Desktop SERP Layout Has Impacted Marketers

On February 22 Google announced plans to modify the layout of its desktop Search Engine Result Pages (SERP) for queries where the searcher is looking to purchase a product or service. The announced changes included how SERPs would come to show a maximum of 4 ads above natural results, and ads in right-rail positions 5 […]

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Google: PLAs Will Soon Become Shopping Campaigns

Google announced this week that all existing Product Listing Ads (PLA) campaigns will transition to Shopping campaigns in August. Initially launched in Beta in Q4 2013, Google has recently made Shopping campaigns available to all advertisers as well as extended API development support. Shopping campaigns were designed by Google to help streamline campaign management through […]

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