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Tag Archives for customer insights

Silly Bandz: Using Digital Tools to Spot & Track Cultural Trends

ABOVE: Jackson, son of 360i Customer Insights Director Lara Hejtmanek, shows off his Silly Bandz collection. One day you might have seen a few people with funny looking rubber bands on their wrists and then all of a sudden these bands seemed to be everywhere. It started with kids, but now it’s perfectly acceptable for […]

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Earth Day Tweets Dominate Digital Chatter

By Lara Hejtmanek, Director of Customer Insights at 360i Earth Day was a huge success on Twitter, with more than 30,000 tweets in a 24-hour period, or an average of 21 tweets per minute. Whereas blogs still typically dominate digital chatter on most topics, Twitter accounted for 64 percent of the conversations about Earth Day […]

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