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Tag Archives for cyber monday

What Marketers Can Learn From Amazon’s Black Friday Performance

Coming into Black Friday this year, expectations were somewhat grim. Retailers have been rapidly extending discounting season to include much of November and December, and there were concerns that consumers would be either overwhelmed with deals, or simply lose the urgency. These concerns didn’t prove accurate, as sales across Thanksgiving and Black Friday were up […]

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Using Social Data to Inform Your Holiday Communications Strategy

Black Friday and Cyber Monday, two mega shopping events that have been a boon to brands for years, together generated more than 50 Billion dollars’ worth of sales each of the last three years And in 2013, more than 92 million people* shopped on Black Friday alone. While the dollar amount that each shopper actually […]

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Cyber Monday a Success, But Many Complain That They Can’t Find Deals

Last Sunday, online buzz about Cyber Monday overtook Black Friday chatter (based on volume of conversations), reflecting a marked transition from brick-and-mortar shopping conquests to digital deal-seeking by consumers over the course of the weekend. Source: 360i analysis of the social media landscape conducted in November 2011 for data spanning November 21-28, 2011 By all […]

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Holiday Shopping Outlook: Black Friday & Back to Basics

By David Randolph VP, Retail & E-Commerce 360i Retailers are preparing for November 26th, 2010, otherwise known as “Black Friday”. But it’s only a waypoint on the march to this holiday sales season. Black Friday kicks off a hyperactive browsing and shopping weekend that culminates in the E-Commerce-specific “Cyber Monday”, a day of unprecedented online […]

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