Facebook’s newly-launched Fan Box helps marketers bring the action to fans with embeddable widgets (image via Flickr).

The meaning of “social networks” has connotations far beyond that of a destination site where people go to keep in touch with their friends. Fittingly, the world’s largest social network wants to be far more than a site people visit.

The new Facebook Fan Box exemplifies the transition. Built on Facebook Connect, the service where publishers can allow visitors to register for their sites using their existing Facebook logins, the Fan Box lets publishers bring their Facebook Page content to their site. Visitors to those Fan Box-enabled sites who log in via Facebook Connect can then become fans of the publisher’s Facebook Page.

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360i’s live in the front row of Forrester’s Marketing Forum, so we’ll share some highlights of the coverage here (some more rambling, messier, but detailed notes are at my own blog).

Forrester Principal Analyst Shar VanBoskirk set the stage with an energetic presentation about risk taking. I had talked with Shar about this last month, when she asked some bloggers for feedback on her idea for the keynote, and surprisingly the feedback I gave (which she kindly credited) inspired a lot of her discussion.

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Are search engines for toilets more than just bathroom humor? (Image via Flickr)

When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition.

There may be some kinds of searches that are more critical, like when you have an emergency need for a plumber or a proctologist. But on that curve of searches that are both critical to your well-being and likely to arise in an average month, the need for a good bathroom search engine hits that sweet spot; parents with young children will find such engines especially useful. It’s time to seek out the No. 1 bathroom search engine, even when you really need number two. Read the full article

Last week, author Rebecca Lieb managed to distill her new book “The Truth about Search Engine Optimization,” from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she tackles the biggest SEO myth. She closes with answering a few questions submitted via Twitter, but I didn’t limit her response to 140 characters. Read the full article