Tag Archives for david berkowitz
Find Fans Far from Facebook with the Fan Box
Facebook’s newly-launched Fan Box helps marketers bring the action to fans with embeddable widgets (image via Flickr). The meaning of “social networks” has connotations far beyond that of a destination site where people go to keep in touch with their friends. Fittingly, the world’s largest social network wants to be far more than a site ...
How to Take Manageable Marketing Risks, from Forrester’s Marketing Forum
360i’s live in the front row of Forrester’s Marketing Forum, so we’ll share some highlights of the coverage here (some more rambling, messier, but detailed notes are at my own blog). Forrester Principal Analyst Shar VanBoskirk set the stage with an energetic presentation about risk taking. I had talked with Shar about this last month, ...
Searching For Number One: A Look at Toilet Search Engines
Are search engines for toilets more than just bathroom humor? (Image via Flickr) When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition. There may be some kinds of searches that are more critical, like when you have an emergency need ...
You Can STILL Handle These SEO Truths
Last week, author Rebecca Lieb managed to distill her new book “The Truth about Search Engine Optimization,” from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she tackles the biggest SEO myth. She closes with answering ...