Tag Archives for digital
Beyond the Screen: How TV Shows are Extending the Story to Digital
What was the latest great story you read? Maybe not read, but watched? Or heard? For me, it was the GIRLS episode “I Get Ideas.” Lena Dunham hit it out of the park again with a raw story to which every 20-something girl could relate. An immense amount of time and effort goes into developing ...
The #ChangeAgents: How Has Mobile Changed Your Business? [VIDEO]
This is Part IV of a week-long video series about how senior marketers are approaching the shifting consumer landscape. Not only has mobile caused a sizeable shift in the way business is done, but it has also created huge opportunities for business growth. Mobile connects the digital world with the ‘real’ world and allows brands ...
The #ChangeAgents: What is the Biggest Disruptor of the Past Decade? [VIDEO]
This is Part II of a week-long video series about how senior marketers are approaching the shifting consumer landscape. The biggest disruptors in the past decade have had world-altering influences on not only marketing, but on business on the whole. Digital has revolutionized consumer behavior, shifting more power to consumers when it comes to choice ...
Draw Something Branded: 3 Integration Ideas for Marketers as App Growth Skyrockets
If there’s anything bigger than Zynga’s most recent purchase, it’s the price tag that accompanied it. Just last week, the social gaming giant swallowed OMGPOP for $180 million. But why the splurge? Two words: Draw Something. OMGPOP’s social illustration game (like Pictionary with Facebook!) for iOS and Android has earned its fair share of handheld ...
Integrity & Influencer Marketing: Why the Need for Digital Disclosure is Greater Than Ever
The rise and proliferation of social media has changed the playing field of public relations forever. For most brands today, reaching the right online influencers is just as important as reaching the right media outlets. But whereas the lines of ethical boundaries for traditional journalists are relatively clear, the online space is much more nebulous. ...