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Tag Archives for digital

Reimagine (Almost) Everything: Digital as an Organizational Mindset

In 2016, our industry continues to rapidly shift from TV-led to digitally led marketing, making it more important than ever for marketers to reimagine their approaches to marketing and take steps to move the industry forward. To kick off the new year, we’re sharing a page from our Marketing Leadership Playbook week by week, to […]

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Reimagine (Almost) Everything: 360i’s Marketing Leadership Playbook

Our industry is moving through an accelerated transition from TV-led to digitally led marketing with digital set to surpass TV ad spending for the first time in 2016. It is time for marketers to “Reimagine (Almost) Everything.” Just released, 360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing […]

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360i Summit: Reimagine Organization with Nestlé’s Pete Blackshaw

This is the seventh post of our 360i Summit blog series on the themes and takeaways from the 2015 360i Marketing Leadership Summit. At this year’s event, we explored how to “Reimagine (Almost) Everything,” and learned how some of the world’s leading marketers and media companies are navigating change and shaping the future of our […]

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From Attribution to Optimization: Interactive Marketing Mix Systems

One of the underlying goals of any marketing effort is to set and spend within budget in the most efficient way possible, defining success metrics along the way. There has been much debate over cross-channel attribution and the importance of choosing the right multi-channel marketing mix optimization strategy. The use of revenue attribution systems alone […]

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Barilla Selects 360i as Digital Agency of Record

We’re honored to share that Barilla has chosen 360i as their Digital Agency of Record in the U.S. The news was also covered by Ad Age today. As Digital Agency of Record, we’ll be overseeing Barilla’s digital and social marketing, including strategy, content creation and website design. We couldn’t be more excited about the opportunity […]

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