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Tag Archives for digital content

3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on […]

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Report: YouTube to Introduce Paid Subscriptions

YouTube, the most popular video-sharing destination on the web, rose to prominence thanks to its vast library of free video content. According to Ad Age, the platform is planning to shake things up this spring by introducing paid subscriptions for some of its channels. For marketers this comes as no surprise, as YouTube has been […]

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