Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for Digital Content NewFronts

3 Questions with BuzzFeed’s Jonathan Perelman

Following BuzzFeed’s first year at the Digital Content NewFronts – an annual series of presentations that bring together all sectors of the branded content and distribution sphere – we caught up with Jonathan Perelman, General Manager of Video & VP of Agency Strategy at BuzzFeed, to learn more about the company’s progress into online video […]

Posted in Media Planning & Buying, Startup News | Also tagged , , Comments Off on 3 Questions with BuzzFeed’s Jonathan Perelman

3 Top Themes from the 2014 Digital Content NewFronts

The Digital Content NewFronts launched five years ago with the aim of bringing together all sectors of the branded content (namely video) and distribution sphere and to inspire buying demand similar to that of its TV Upfront sibling. The 2014 event – which has blossomed to include 20+ publisher participants – has made good on […]

Posted in Media Planning & Buying | Also tagged , , , , , , , , Comments Off on 3 Top Themes from the 2014 Digital Content NewFronts

A Marketer’s Guide to the 2013 Digital Content NewFronts

Last week, members of the 360i team attended several events as part of the second annual Digital Content NewFronts. The NewFronts represent the digital version of the Upfronts that have long dominated the TV buying world, and were created to drum up interest in the digital video content available for complementing (and, in some cases, […]

Posted in Media Planning & Buying | Also tagged Comments Off on A Marketer’s Guide to the 2013 Digital Content NewFronts