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Tag Archives for digital marketing

5 Questions with Federated Media’s John Battelle

Image via Businessweek.com A quick glance at John Battelle’s resume is evidence enough that the founder & chairman of Federated Media Publishing is somewhat of a modern-day renaissance man. In addition to leading FM – the publishing company behind many of the most prominent blogs, sites, social networks and brands – he’s also a respected […]

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Social Marketing Playbook, Published by 360i

Thanks for checking out our Social Marketing Playbook! As a follow-up to our popular social guide, we’ve recently released a Mobile Marketing Playbook which is full of insights into the rapidly evolving mobile space. Download your free Mobile Marketing Playbook [PDF] now! 360i Social Marketing Playbook Click here to download the Social Marketing Playbook» Marketing […]

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A Look at Location-Based Advertising

Dunkin Donuts delivers a location-based ad through digital map provider NAVTEQ (via Flickr). This week, 360i welcomed a panel of guest speakers as part of its Innovation Learning Academy, a series of lectures and training sessions that help educate employees about emerging trends in digital marketing space. David Berkowitz, Director of Emerging Media & Client […]

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California Tweetin’: Ad:tech Attendees Love Talking Social Media, Especially on Twitter

Each year, ad:tech San Francisco draws thousands of attendees seeking valuable strategic advice from some of the industry’s foremost digital marketing experts. Large-scale industry events like this often serve as compasses that point toward emerging topics and trends in the online arena. From the keynote speeches to the conversations that emanate in post-session breakouts, the […]

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Clearspring’s ‘App Generator’ Turns Widgets into Facebook Apps

Widget or Facebook app? That’s been the question facing many marketers when trying to determine the best platform for syndicating their content. To be clear, a widget is truly portable across any HTML-based page. Facebook apps are sharable, though not generally portable. Marketers often only want to devote resources to creating one widget or application. […]

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