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Tag Archives for digital media

Your Digital Marketing Forecast — a Q&A with 360i’s Gavin Blawie

In a recent interview with CSP Magazine, 360i’s Gavin Blawie, VP of Client Strategy, discusses the digital media landscape, emerging trends in consumer behavior and what these mean for brands  both on and offline. Read his full Q&A below. 1. What component of digital media and marketing is biggest on your radar today? The ability for brands to […]

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[VIDEO] What’s the Role of Creativity in Digital Media Planning & Buying?

PSFK recently interviewed Sarah Sikowitz, Group Media Director at 360i, for its Secrets of a Killer Media Buyer series. The segment below focuses on the essential role of creativity and “constant drive to innovate” in the digital media space. You can read some more insights from Sarah on this subject after the jump. Secrets Of […]

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One Small Asterisk, One Leap For Digital Media

Here’s one of those moments when you realize how quickly media is changing: when registering with a content-sharing community, an email address is optional, but a mobile phone number is required. That’s what I found when signing up for Zannel. Not long ago, such sites wouldn’t even ask for your mobile number, but now it’s […]

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