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Tag Archives for digital pr

How NBC Used Digital PR to Drive Record Olympics Tune-In

The Olympics is a massively popular and widely watched event. For the 2012 Olympic Games, 360i client NBC took viewership to the next level, making the event the most watched in history. At the WOMMA Summit earlier today, Sarah Hofstetter, President of 360i, and Ruthie Wittenberg, Senior Marketing Director at NBC Universal shared how we […]

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ConAgra’s Can of Worms & the Blogger Surprise That Shouldn’t Have Been

A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.

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Beyond the Blackout: Pledge Shows Some Mom Bloggers Refuse Bribes

So far, more than 200 bloggers – like the author of White Trash Mom (above) – are displaying Blog with Integrity buttons on their sites. The blogosphere has recently been gaining some attention from the FTC regarding the integrity of its posts, thrusting questionable practices like paid editorial content, curiously positive product reviews and swag-bought […]

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