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Tag Archives for digital word of mouth

ConAgra’s Can of Worms & the Blogger Surprise That Shouldn’t Have Been

A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.

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[Case Study] How UGG Australia Used Digital Word of Mouth to Build Boot Buzz & Drive Sales

To celebrate new UGG Australia concept store openings, UGG partnered with Swarovski Crystal to reward their new retail markets with custom bejeweled classic UGG boots. Personalized for each market, the limited edition boots celebrated each city’s skyline and other notable landmarks. The boots hit shelves early January 2011. Forty-five days after the boots arrived at […]

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Digital News Roundup: August 16, 2010

What does Starbucks plan to do with its free Wi-Fi service? How will Twitter’s new Fast Follow feature impact marketers? And what’s a “hauler?” Check out our recap of last week’s headlines to find out. What’s Behind Starbucks’ Free Wi-Fi Offering? An Entire Digital Network When Starbucks recently announced that it would be offering free […]

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360i, Universal Studios Home Entertainment Pick Up Two Communicator Awards

We’re proud to announce that 360i and Universal Studios Home Entertainment have been honored with two Awards of Distinction at the 16th Annual Communicator Awards. In the Public Relations category, 360i and Universal Studios Home Entertainment won an award for a Digital Word of Mouth campaign to drive awareness of its “Curious George: A Very […]

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Free WOMMA Webinar: 360i to Talk Social Marketing & Word of Mouth

There’s been a lot of talk lately amongst emerging media circles about how marketers can effectively utilize social marketing strategies alongside Digital Word of Mouth programs. We briefly addressed the topic in our Social Marketing Playbook – and now our very own Sarah Hofstetter is taking a deeper dive via an upcoming WOMMA webinar. The […]

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