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Tag Archives for display

Our 25 Most-Read Digital Marketing Stories of 2013

Our agency blog is the place where our employees share their insights and expertise with our extended team, clients and the industry at large. More than 70 employees contribute to the 360i blog, weighing in on topics including search, social, startups and everything in between. Here’s a recap of our top 25 posts of 2013: […]

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Google Brings Social-Infused +Post Ads to Display Network

By Tiffany Fettig, Media Manager, and Sarah Sikowitz, VP, Group Media Director at 360i Google announced this week that it has begun testing a social ad format called +Post ads. The new offering allows marketers to promote public Google+ content (such as photos, videos or Hangouts) across the Google Display Network (GDN). With its roughly […]

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What the Colliding Worlds of Search & Display Mean for Marketers

Back in the early days of search engine marketing, creating an ad was simple. There was a headline, two description lines and a display URL, as shown in this sample search ad from 2007. Search ads have since grown in complexity, as site links, location extensions, social extensions and more have made their way into […]

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Will Atlas Be Strong Enough for Facebook?

How does an upstart display advertising platform focused on disrupting the online advertising market compete against a well-funded and entrenched rival?  If you’re Facebook, the first step is to prove that your advertising platform works. And that takes some outside help. Facebook recently announced the acquisition of Microsoft’s Atlas Advertiser Suite. The stated goal is […]

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Native Advertising: But It Doesn’t Look Like an Ad

How many times have you seen the headline, “Display advertising is dead?” The truth is, display still works for brands – but not without overcoming some hurdles. Banner blindness remains a big challenge, and privacy concerns on the part of marketers are making it harder for brands to hyper-target an audience and take advantage of […]

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