Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for display advertising

What Marketers Can Learn From Amazon’s Black Friday Performance

Coming into Black Friday this year, expectations were somewhat grim. Retailers have been rapidly extending discounting season to include much of November and December, and there were concerns that consumers would be either overwhelmed with deals, or simply lose the urgency. These concerns didn’t prove accurate, as sales across Thanksgiving and Black Friday were up […]

Posted in Media Planning & Buying | Also tagged , , Comments Off on What Marketers Can Learn From Amazon’s Black Friday Performance

Google Touts Success Following +Post Ads Beta Launch

In December 2013, Google announced the beta launch of Post+ ads, which allowed advertisers to seamlessly turn their Google+ post content into engagement ads to be served across the Google Display Network. Six months later, Google has released the results of its early test campaigns – and they are promising for advertisers. Our contacts at […]

Posted in Media Planning & Buying, Social Media | Also tagged , Comments Off on Google Touts Success Following +Post Ads Beta Launch

Digital News Roundup: Jan. 8, 2010

Online video views surged in November, as Americans watched more than 30 billion web videos, like this SNL Digital Short on Hulu (Source: comScore). This industry moves pretty fast – and sometimes, it’s hard to keep up. Moving forward, we’ll be recapping some of the most important news in digital marketing each week, so you […]

Posted in Social Media | Also tagged , , , Comments Off on Digital News Roundup: Jan. 8, 2010

Apple’s Exclusive Ad Unit Signals Potential for Agency-Publisher Collaboration

Yesterday the New York Times visited 360i’s New York office. The folks at nytimes.com met with agency creative directors to discuss fresh approaches to display advertising. They shared with us some new integration opportunities for advertising and editorial, including the newest Apple homepage roadblock ad. By now everyone who has visited the Wall Street Journal, […]

Posted in Creative & Tech | Also tagged , , 2 Comments

Mashable’s New Twitter Sponsorship Module Fuses Social with Display

Mashable says its new sponsorship module can help brands grow their social media presence. Today, 360i met with Adam Hirsch, Chief Operations Officer of Mashable, to discuss the site’s newest social media branded advertising initiatives. Mashable, which dubs itself as the Social Media Guide, is known for delivering fresh news on movers and shakers in […]

Posted in Social Media | Also tagged , , , , Leave a comment