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Tag Archives for dsp

Six Important Considerations for Building Your DSP Tech Stack

Forrester Wave recently published their quarterly report on Omni-channel DSPs. DSP scoring was based on categories and sub-categories like current offering, strategy and market presence. Nearly all technology providers we work with were scored highly in the ‘market leader’ category, with the exception of DBM, who chose not to participate in this study. DSPs and […]

Posted in Media Planning & Buying | Also tagged , , Comments Off on Six Important Considerations for Building Your DSP Tech Stack

With Real-Time Exchange Marketplace, Facebook Unlocks the Gate to its Walled Garden

On the heels of the new study it published with comScore, Facebook announced that it will soon be launching Facebook Exchange, a real-time bidding (RTB) marketplace. For all advertisers, this new model offers an expanded source of inventory to reach a qualified audience – and for direct response marketers, it offers a more sophisticated way […]

Posted in Social Media | Also tagged , Comments Off on With Real-Time Exchange Marketplace, Facebook Unlocks the Gate to its Walled Garden