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Tag Archives for DWOM

National Car Rental Taps Local Influencers for Foursquare Program

Now equipped with the Explore function, Foursquare has evolved from a simple check-in service into a full-blown discovery engine equipped with a bevy of crowd-sourced information. Foursquare Lists are valuable to consumers who want local information quickly from a source they likely already trust. Add local influencers to the mix, and users get hyper-relevant, third-party […]

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Borrowed Influence: The New Symbiotic Relationship Between PR & Advertising

Since the Mad Men era, the widely held perception has been that consumers are only influenced by advertisements of shiny celebs and models – but social media and the rise of a new sect of influencers is turning this notion on its head. Recent research shows that consumers would rather receive marketing messages from bloggers or […]

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ConAgra’s Can of Worms & the Blogger Surprise That Shouldn’t Have Been

A simple PR misstep – made very public by the New York Times – has sparked a flurry of conversations around digital word of mouth and how brand marketers should approach their blogger outreach programs.

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Digital News Roundup: August 16, 2010

What does Starbucks plan to do with its free Wi-Fi service? How will Twitter’s new Fast Follow feature impact marketers? And what’s a “hauler?” Check out our recap of last week’s headlines to find out. What’s Behind Starbucks’ Free Wi-Fi Offering? An Entire Digital Network When Starbucks recently announced that it would be offering free […]

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FTC Clarifies Guides for Endorsements Regarding Blogger-Marketer Relations

Back in October the FTC updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising and established precise rules for disclosure when it comes to marketers interacting with online influencers. The news was significant to the digital community because for the first time since 1980, there were specific parameters for digital word of […]

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