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Tag Archives for e-commerce

What Marketers Need to Know About Pinterest’s New Camera Search Tool

Pinterest’s newest consumer search tool – the Pinterest Lens – taps into the spirit of augmented reality, allowing users to literally search the physical world around them and then view the results – including shoppable results – on the Pinterest app. Paired with the concurrently announced Shop the Look feature and more than 10 million […]

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Twitter’s Buy Now Card: Buying & Selling on the Platform

Twitter recently announced that it has opened up its Buy Now card feature for general availability testing, creating more opportunities for marketers to connect awareness and sales. Previously, only a small percentage of U.S. users were receiving the Tweets from a select group of test partners. The Buy Now card, which originally debuted in early […]

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Facebook Updates Messenger to Support 1:1 Conversations & Commerce

This week, Facebook CEO Mark Zuckerberg and his team took to the stage at F8 – the Facebook Developer Conference – to unveil a slew of new product updates. Among them was one of interest for brands with e-commerce platforms: Facebook’s Messenger app. The update will now allow Facebook Messenger to support personal, real-time conversations with […]

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Amazon, Google Deliver Instant Gratification to Shoppers

Earlier this week, Amazon and Google announced updates that will continue to shape consumers’ path to purchase. The services — respectively called #AmazonCart and Google Shopping Express — are the latest in a series of developments bringing shoppers new dimensions of instant gratification. #AmazonCart, the more incremental of the updates, is a partnership between Amazon […]

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What’s Buzzing: Beauty Boards, Bakery Apps & More

In the spirit of St. Patrick’s Day, a number brands opted to try their luck with real-time marketing creating some holiday fun for consumers. Similarly, Pi Day (March 14) got many brands talking on Twitter, with the banter covering a wide range of pi/pie-related content. And the week rounded out with an interactive release of […]

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