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Tag Archives for eMarketer

Q&A: 360i’s Jessica Sanfilippo on Display Ad Pricing

eMarketer, the industry-leading research firm for marketing in a digital world, recently caught up with Jessica Sanfilippo, Group Media Director at 360i, to discuss the multiple factors influencing desktop display CPMs. Below is a sneak peak of her interview. You can read the full report on eMarketer. On trends regarding display CPM price changes: “We’ve […]

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Search Meets Pinterest: The Next Generation of Visual Discovery

Pinterest has announced a groundbreaking evolution to its platform called Guided Search. The new feature is built around two main functionalities: (1) predicting what users may be interested in based on their past interactions; and (2) anticipating what users might want in the future – even if they are not sure what that is quite […]

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Crowdsourced Co-Storytelling: Brands Invite Fans to Assist in Idea Generation & Content Creation

One of the advantages of building a large, engaged community is the ability to encourage and collect feedback from consumers about your product or brand. Think of it as a free online focus group, where one has the potential to tap into the minds of (in some cases) tens of millions of people – from all […]

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5 Trends in TV Consumption & How Marketers Can Engage Increasingly ‘Active’ Viewers

Despite a decline in TV set sales, Americans are watching more television than ever (Nielsen’s Three Screen Report, 2010). Viewing has moved beyond watching from television sets. The way people consume television today is vastly different than it was five years ago. In this post we outline 5 key changes.

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