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Tag Archives for Emerging Media

Your Digital Marketing Forecast — a Q&A with 360i’s Gavin Blawie

In a recent interview with CSP Magazine, 360i’s Gavin Blawie, VP of Client Strategy, discusses the digital media landscape, emerging trends in consumer behavior and what these mean for brands  both on and offline. Read his full Q&A below. 1. What component of digital media and marketing is biggest on your radar today? The ability for brands to […]

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New POV on Customer Relationship Management 2.0

More than ever, consumers are relying on peer recommendations gleaned from the digital world – and that’s why it’s increasingly important for brands to make good customer service an integral part of their marketing mix. 360i’s latest POV on “Customer Relationship Management 2.0” suggests brands extend their conventional CRM efforts to more personalized and proactive […]

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Character-Based Social Marketing

By Orli Sharaby, Senior Social Media Strategist From the hokey Juan Valdez to Burger King’s masked mascot The King, from the Budweiser iguanas to the Geico gecko, marketers have long used fictional characters to humanize their brands. Now some companies are taking advantage of social media tools to bring those characters to life in ways […]

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360i Point of View on MySpace’s MyAds & Auction-Based Social Media

Today, 360i released a new Point of View on auction-based social media and MySpace’s new display ad platform. MySpace, the largest social network in the U.S., recently launched an auction-based, self-service display ad platform for advertisers. The platform gives marketers new targeting options to complement other opportunities across social networks. These POVs are delivered regularly […]

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Kiss Your Registered Users Goodbye

If a user registers on your site but does so through a third party, can you count her as one of your registered users? This isn’t a theoretical question. Publishers will have to ask this, and many related questions, as this era of openness and portability creates new challenges for digital media. Some hints of […]

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