Tag Archives for entertainment
HBO’s GIRLS Gets It with Promos as Genius as @LenaDunham
This isn’t a love letter to Lena Dunham, the creator of HBO’s hit series GIRLS. But, I could write one. And if I did, it’d open with me referencing the Alicia Keys song “This Girl is on Fire,” and end with my contact info begging for her to get in touch so we could hang out ...
Nielsen Twitter TV Rating: Making Sense of the Noise
Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time conversation and the growing impact of social buzz, specifically within the Twitter platform. When Nielsen and NM Incite acquired SocialGuide last month, marketers wondered how the real-time measurement and ...
5 Lessons from the Second Second-Screen Debate
Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and narrowly behind the 2012 Grammy Awards (13.0M) and the 2012 MTV Video Music Awards (12.8M). Contrary to claims that Americans ...
#SocialTV Spotlight: 8 Movers & Shakers from the Past 30 Days
Spring has sprung and along with it a ton of exiting Social TV News. April was a wild month that included record-breaking premieres, flashy media upfronts, election developments and historic, digital signs of the times. Below are some of our favorite highlights from the past 30 days. 360i Social TV Spotlight – April View more ...