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Tag Archives for entertainment

360i Celebrates Record-Breaking Performance at Cannes Lions

360i was recognized with 21 shortlists and ten Lions at the 2016 Cannes Lions International Festival of Creativity, marking the agency’s most successful showing at Cannes to date. The work honored spanned eight categories and six different clients. Canon’s Photo Coach campaign took home Lions in Cyber and Outdoor. The effort began with Canon’s challenge to […]

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USA Network Uses Social to Help Fans Relive Summer Camp Memories

This summer, USA Network is giving 16 ‘grown-ups’ the chance to relive the dog days of summer as they would when they were kids – and they’re using social media to evoke nostalgia among viewers ahead of the July 11 premiere. ‘Summer Camp,’ the network’s newest reality series, pits contestants against one another in an […]

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HBO’s GIRLS Gets It with Promos as Genius as @LenaDunham

This isn’t a love letter to Lena Dunham, the creator of HBO’s hit series GIRLS. But, I could write one. And if I did, it’d open with me referencing the Alicia Keys song “This Girl is on Fire,” and end with my contact info begging for her to get in touch so we could hang out […]

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Nielsen Twitter TV Rating: Making Sense of the Noise

Nielsen has revealed a new television rating metric in line with shifting consumer behavior when it comes to TV viewership. The update takes into account real-time conversation and the growing impact of social buzz, specifically within the Twitter platform. When Nielsen and NM Incite acquired SocialGuide last month, marketers wondered how the real-time measurement and […]

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5 Lessons from the Second Second-Screen Debate

Tuesday’s presidential debate – the second in a series of three – was the third most social TV event in history with an estimated 12.24M social media comments, ahead of last year’s Super Bowl and narrowly behind the 2012 Grammy Awards (13.0M) and the 2012 MTV Video Music Awards (12.8M). Contrary to claims that Americans […]

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