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Tag Archives for entertainment marketing

SXSW PanelPicker: Cast Your Vote to Help 360i, HBO & New Orleans Take the Stage

It’s hard to believe, but SXSW is already upon us. The 2018 SXSW PanelPicker is now open for community voting and anyone can weigh in on which sessions they want to see hit the stage in Austin this March. This year, we’re excited to have a panel in the running that will be a real […]

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Bravo’s Andy Cohen and Celeb Guests Roll Out First-Ever Week of Live Social Programming

For years, Bravo viewers have tuned into Watch What Happens Live with Andy Cohen, the only truly “live” late night program. Always revealing and always unedited the WWHL fun has never stopped when the on-air show ends. Andy’s after shows are equally as unfiltered and authentic as the live-airing. To demonstrate just how live WWHL […]

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Dispatch from SXSW: TV Gets Personal

When it comes to viewing television content, the entertainment industry has seen the scale tip enormously from live, real-time viewing to time-shifted viewing. It was therefore no surprise that the evolving TV/entertainment landscape and the challenges that it has created for marketers was a hot topic at SXSW Interactive this year. While the industry has […]

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Dispatch from SXSW: The Need for Impactful Entertainment Experiences

We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]

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