Desktop
Tablet Landscape
Tablet Portrait
Phone Landscape
Phone Portrait

Tag Archives for experiential marketing

Dispatch from SXSW: The Need for Impactful Entertainment Experiences

We are living in a world where entertainment is omnipresent. Cable networks, streaming services, gaming devices and even social platforms are constantly vying for people’s attention. This continual bombardment of content makes it difficult for entertainment brands to break through and capture the attention of current and potential viewers. The scene at this year’s SXSW […]

Posted in Creative & Tech | Also tagged , , , , , Comments Off on Dispatch from SXSW: The Need for Impactful Entertainment Experiences

Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

To launch the highly-anticipated EOS 5D Mark IV, Canon and 360i gave four photographers an impossible challenge: only 24 hours after receiving the camera, they would have to display the images they captured at the renowned Whitney Museum in New York. Just hours before the event, neither Canon nor 360i knew what images provided by Roberto Valenzuela, […]

Posted in Creative & Tech | Also tagged , , , Comments Off on Canon Celebrates New Camera with Surprise Gallery Event at The Whitney

Is Experiential Marketing the Future of Social Media?

For years marketers have been steadily focused on creating immersive online campaigns that make the most of opportunities for engagement. As the concept of the “share” continues to rise in importance (vs. a click or a Like, for example), inspiring audiences has emerged as a critical objective for brands. Make no mistake; this isn’t inspiration […]

Posted in Creative & Tech, Social Media | Also tagged , , , Comments Off on Is Experiential Marketing the Future of Social Media?