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Digital Marketing & Social Media Blog

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What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

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360i Donates Hundreds of Toys to Charity Through #AgencyToyDrive

We are excited to close 2014 on a positive note, with our socially-fuelled #AgencyToyDrive generating hundreds of toy donations for the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. It has been thrilling to see so many client partners, agency comrades, industry partners, social media celebrities and industry […]

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This Holiday, 360i is Donating Toys to Charity with #AgencyToyDrive

The advertising industry is known for fun and creativity, and for having lots and lots of toys. At 360i, our teams are no exception –  we are guilty of hoarding toys that children want to play with – from gaming consoles, to action figures and ping pong tables – and often taking them for granted. This […]

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Facebook’s Latest Update Means Lower Reach for Promotional Content

This past Friday, Facebook announced another update to its News Feed algorithm that will impact how promotional content from Pages is distributed. The update stems from a recent survey Facebook conducted of users to determine how they feel about the content in their News Feeds, where people indicated that they want to see more stories […]

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360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]

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