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Digital Marketing & Social Media Blog

Tag Archives for Facebook

Branded Video Content Cheat-sheet: A Marketer’s Guide to 6 Top Platforms

In a highly saturated space where many major social platforms and video sharing sites are vying for branded video content, many marketers are faced with the question of where they should be focusing their efforts to see the greatest success and return. This past January, Facebook released new statistics around video-specific user behavior, noting a […]

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Facebook’s New Relevance Score Measures Content Success from 1-10

This past week, Facebook announced it would begin showing a ‘relevance score’ that rates ads based on how well content is received by a target audience. While Facebook’s Ad Delivery system isn’t new, and has been operating with a relevance score in the background for years, this is a strategic move to offer more transparency […]

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Facebook Tests Beacon Tech with Launch of New Place Tips Feature

Yesterday, Facebook announced the launch of Place Tips, a new feature that will surface location-specific content, including friends’ recommendations and information about nearby shops and landmarks, based on where users are. It is designed to enhance the Facebook experience by using GPS, wi-fi and Bluetooth beacons to deliver relevant and useful information and tips derived […]

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What Marketers Need To Know About Google’s Rumored ‘Buy Now’ Button

With so many outlets for consumers to purchase products online, competition among publishers, marketers, and retailers to drive e-commerce performance is fierce. In the past, search engines like Google and Yahoo have been dominant players in the path to purchase. However, the ongoing growth and proliferation of competitors like Amazon is forcing search engines to […]

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360i Donates Hundreds of Toys to Charity Through #AgencyToyDrive

We are excited to close 2014 on a positive note, with our socially-fuelled #AgencyToyDrive generating hundreds of toy donations for the deserving children at Harlem Children’s Zone, Year Up and the Ann & Robert H. Lurie Children’s Hospital of Chicago. It has been thrilling to see so many client partners, agency comrades, industry partners, social media celebrities and industry […]

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