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Tag Archives for Facebook

With the launch of Portal, Facebook taps into the power of Voice

Facebook is kicking-off Q4 with what could be the most-wanted product of the 2018 holiday season. Today, Facebook announced Portal and Portal+, two Alexa-enabled, video chatting devices that are designed to help people feel closer to friends and family. Over the past few years, Facebook has made advancements and investments to fulfill its mission of […]

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2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

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What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

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Social Video Goes Premium with Updates from Facebook and YouTube

“In this world, nothing can be said to be certain except death and taxes (and social platform updates)”. – Benjamin Franklin As many of you have already seen, there have been some fundamental changes to Facebook’s Newsfeed and requirements around YouTube video. While these changes have some immediate impacts, they signal a future where social […]

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Facebook Changes Algorithm Again: Now What?

Late last week, Facebook CEO Mark Zuckerberg announced that Facebook is putting an emphasis on ‘meaningful content on users’ feeds’, prioritizing posts from friends and family in the News Feed and taking priority away from businesses, brands, and media/publishers. As a result, brands and publishers should expect to see a downturn in reach, referral traffic, and […]

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