Tag Archives for Facebook
Instagram’s ‘Photos of You’ Brings New Opportunities for Brands
A new update from Instagram continues to blur the line between the mobile photo-sharing platform and Facebook, which acquired it last year. Since being purchased by Facebook in April 2012, Instagram has consistently inched toward full integration with the Facebook platform. Instagram has expanded its mobile application to web profiles, dropped Twitter support (users can ...
Branded Facebook Apps: Misunderstood, but Definitely Not Dead
As marketers, it’s easy to get caught up in the hype of the colorful commentary and bold headlines that fill the pages of our favorite industry news outlets. One such headline that first emerged when Facebook updated to its Timeline format was the following: “Branded Facebook apps* are dead.” People in the marketing community have ...
8 Things We’ve Learned from Engaging with 200MM People in Social
Last week, the aggregate size of the online communities we manage on behalf of brands like Coca-Cola, Oreo, NBC and more reached 200 million people. This milestone reflects the reach of our content & community management team across several social media platforms – from Facebook and Twitter to Tumblr and Pinterest. Since formally launching our ...
Oreo Daily Twist Receives Highest Distinction in Facebook’s Studio Awards
We’re excited to announce that the Oreo Daily Twist campaign, an effort from 360i and Draftfcb, has taken home top honors in the 2013 Facebook Studio Awards. Oreo was the only recipient of the Blue Award – a ‘Best in Show’-like honor reserved for the top-scored campaign among thousands of entries. The Oreo Daily Twist ...
Will Facebook Home Have Ads? Yes, But Not Quite Yet
Facebook has announced a new mobile experience – “deeper” than an app or OS – that places a user’s social network at the center of his or her device. It’s called Facebook Home and it’s coming on April 12. At the April 4 “Home on Android” event, Facebook Founder & CEO Mark Zuckerberg unveiled Facebook Home, ...