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Tag Archives for Facebook

2018 Social Media Trend Report – Vol. 1

2018 is off to a tumultuous start for social media. Our 2017 Year-In-Review predicted that the focus on transparency and accountability from social platforms would be the focus in 2018, and Facebook’s Cambridge Analytica scandal has locked this into the forefront of conversation. As a result of the scandal, Facebook has spent the last few […]

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What Marketers Need To Know from F8 2018

This year’s F8 developers conference took a different tone. And no, we aren’t talking about the introduction of Facebook Dating. Following the Cambridge Analytica scandal, privacy was top of mind a Facebook introduced new features like Clear History, which enables users to better understand how their information is being shared with connected websites and apps […]

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Social Video Goes Premium with Updates from Facebook and YouTube

“In this world, nothing can be said to be certain except death and taxes (and social platform updates)”. – Benjamin Franklin As many of you have already seen, there have been some fundamental changes to Facebook’s Newsfeed and requirements around YouTube video. While these changes have some immediate impacts, they signal a future where social […]

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Facebook Changes Algorithm Again: Now What?

Late last week, Facebook CEO Mark Zuckerberg announced that Facebook is putting an emphasis on ‘meaningful content on users’ feeds’, prioritizing posts from friends and family in the News Feed and taking priority away from businesses, brands, and media/publishers. As a result, brands and publishers should expect to see a downturn in reach, referral traffic, and […]

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2017 Social Media Year in Review

Following an explosive election year, 2017 was a year of revaluation and scrutiny of the social landscape. While trends like the success of video and Stories content continued, concerns around brand safety and fake news underscored the need for quality control behind content delivery. Creative automation and authentic content like the Genius chatbot that lets […]

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