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Tag Archives for Facebook

What Marketers Should Know About Facebook’s Mobile Optimization

Recently, Facebook announced that the platform will begin to prefetch content on mobile to expedite mobile site load time by 29% or 8.5 seconds. Prefetching means that the platform will begin pre-loading organic and paid link content in the News Feed before a link is ever tapped. On average, a Facebook user waits approximately 8-14 […]

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What the New Instagram Stories Feature Means for Marketers

Yesterday, Instagram introduced “Instagram Stories,” making ephemeral content possible on the platform. To remain competitive in the ever-changing social network landscape, Instagram incorporated Snapchat’s most popular feature (disappearing content) to create a centralized hub for all image and video sharing. Knowing that Instagram has to compete with other platforms for user attention and that unique […]

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What Verizon’s Acquisition of Yahoo Means For Marketers

Yesterday, Verizon officially announced that it will purchase Yahoo’s core internet assets for $4.8 billion. The sale marks an end to Yahoo’s twenty-two-year run as an independent company and will make Verizon one of the largest players in online advertising. This post will explore some of the ways the acquisition may impact marketers. How a […]

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Global Social Insights: The Social Media Consumption & Internet Penetration of Latin America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

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Global Social Insights: The Top Social Platforms & Internet Usage Trends in North America

As brands expand their global reach, marketers face an increasingly complex ecosystem of digital platforms, people, and preferences. Globally-focused marketers must move beyond “one size fits all” messaging across countries, and toward a better understanding of regional differences in media consumption and behaviors. Our Global Social Insights blog series aims to help marketers better understand […]

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