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Digital Marketing & Social Media Blog

Tag Archives for Facebook

What’s the Value of a Facebook Fan in 2014?

With Facebook’s organic reach on the decline since late last year, many marketers have questioned if fan acquisition is still a viable strategy on the platform. After all, if unsupported posts are only seen by a handful of fans, then perhaps encouraging people to “Like” your page and engage with your content is no longer […]

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What’s Buzzing: Oreo Mini Delivery, Shark Week & More

This was an exciting week for the books, as people across the nation were challenged to partake in the “Ice Bucket Challenge,” and Discovery Channel’s Shark Week commenced. 360i client, Oreo, also encouraged fans to celebrate and thank the special people in their lives for the little things they do, and 360i client, Fanta, encouraged teens […]

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#BotOrNot: Are Chat Bots the Future of Social Media?

The fast rise of messenger apps – like WhatsApp, Snapchat and Kik – is challenging marketers to quickly adapt their social media content strategies. In response, platforms and brands are experimenting with automated communication solutions to help them capitalize on the explosive growth in chat audiences. When Facebook acquired WhatsApp earlier this year, the 5-year-old […]

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What’s Buzzing: Pinterest Conversations, Sup App & More

This week the office was buzzing over the latest changes made by Facebook, including Facebook’s new buy button and save feature. New hit movie, “Guardians of the Galaxy,” was setting records with the biggest August opening of all time and lead star Chris Pratt continued to entertain during his press tour with his unexpected Eminem […]

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Facebook Ups its Commerce Potential with ‘Buy’ Button

In a move aimed at delivering the most direct and effective ROI for advertisers, Facebook has announced the much-anticipated “Buy” button, which will replace Facebook Gifts. The new ad type empowers marketers to add a “Buy” call-to-action, thereby enticing users to purchase products directly within the Facebook user interface. Over the years, Facebook has increased […]

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