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Tag Archives for Facebook Exchange

360i Report: Facebook Relaunches Atlas

In a move to extend the reach and targeting capabilities of its advertising solutions, Facebook has announced the re-launch of Atlas, the company’s ad servicing arm that was acquired from Microsoft in 2013. The new Atlas will empower marketers to serve highly-targeted ads to Facebook’s 1.3 billion users beyond the Facebook environment itself – across […]

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What’s Buzzing: Instagram Ads, Cheetos T.P. Tricks & More

This week, we saw two clever campaigns from Wendy’s and Cheetos that placed user-generated content front and center. We also learned more about Instagram’s much-anticipated ad product, which is encouraging brands to utilize premium, visually stimulating photography to mimic the general aesthetic of the platform. Read on to dig deeper into these and other headlines. […]

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