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Digital Marketing & Social Media Blog

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What’s Buzzing: ‘Sharknado 2,’ Facebook Messenger & More

This week, brands joined the conversation around one of the most talkable TV events of the summer: the second installment of Syfy’s bizarre “Sharknado” franchise. In other news, Facebook made a push for all users to download Messenger as standalone app, while Instagram leaked a potential Snapchat competitor, called Bolt. Read the latest edition of What’s […]

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What Facebook’s New Save Feature Means for Marketers

Facebook has announced a new feature – called “Save” – which aims to help people browsing their News Feeds bookmark posts for later viewing. The tool will be especially helpful in light of Facebook users’ increasingly mobile habits, in which content is perused on-the-fly and on-the-go. “Save” is for those times when you come across […]

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Case Study: How Smirnoff Captured the Millennial Spirit on July 4

For many Americans, the summertime months bring family barbecues, long days at the beach and parties with friends. These time-honored traditions are perhaps most prevalent during the July 4 holiday – a day during which people gather together in celebration of U.S. independence. This July 4, Smirnoff US set out to reach Millennials during the […]

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Bing Integrates Twitter within its Search Engine

Social signals such as likes, shares, tweets and +1 are playing an increasing role in search engine ranking algorithms. As part of its ongoing social integration efforts (and exclusive partnership with Twitter), Bing recently launched some new features to bring even more Twitter data into the SERPs. Bing search now incorporates an algorithm to help […]

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