Tag Archives for Facebook
With Real-Time Exchange Marketplace, Facebook Unlocks the Gate to its Walled Garden
On the heels of the new study it published with comScore, Facebook announced that it will soon be launching Facebook Exchange, a real-time bidding (RTB) marketplace. For all advertisers, this new model offers an expanded source of inventory to reach a qualified audience – and for direct response marketers, it offers a more sophisticated way ...
Facebook & comScore Release Most Powerful Study Yet that Links Social Activity to Sales
Perhaps the biggest question on marketers’ minds is how their Facebook strategy affects the bottom line. The platform is no doubt a powerful force with its colossal and dedicated base of 900 million users, but few studies have been able to create a conclusive link between engagement with a brand on Facebook and sales – ...
Facebook Rolls Out Two Features to Improve Community Management
This week, Facebook released features specifically designed to solve two common community management challenges: a permissions system for admins and the ability to schedule posts for publishing at a future date and/or time. Let’s take a look at the new permissions first. Up until now, anyone who had admin rights to a Facebook Page held ...
Tumblr Rolls Out Ad Products to Select Brand Partners
Last week, Tumblr decided to throw their hat in the ring and start selling ads on their platform. Perhaps because they’ve had a chance to observe Facebook as they have publicly iterated on the core value proposition of their advertising products, Tumblr has skipped those steps and come out with a very clear stance on ...