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Digital Marketing & Social Media Blog

Tag Archives for Facebook

Facebook Launches Video Ad Testing

Following several months of talk and speculation, Facebook has finally commenced auto-play video ad testing across mobile and desktop News Feeds. The update is expected to be a boon for TV and entertainment marketers in particular, but also holds opportunity for any advertiser with compelling video content. For the initial test, Facebook partnered with Summit ...

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What’s Buzzing: Facebook Updates, Uber Tree Service & More

This week brought us updates from Facebook, including an algorithm change that will prioritize high-quality content in a user’s News Feed and a new feature that will allow users to more easily curate their Feeds. We also were given a quick and easy solution for transporting Christmas trees (one without the struggle of strapping it ...

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How to Ensure Reach in the Evolving Facebook News Feed

Facebook has issued a report corroborating trends in organic post reach that many marketers have been seeing since late summer: Organic reach is on the decline and brands are no longer able to achieve the same results on Facebook with the same investment. The biggest takeaway is that publishing compelling and relevant content on Facebook ...

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What’s Buzzing: TV Playlists, Snapchat’s $3B Offer & More

This week’s top stories included Snapchat spurning Facebook’s $3 billion offer, significant platform updates from Twitter, YouTube and Pinterest, and a first-of-its-kind Spotify partnership from BRAVO. Find out more below and check out some of our other blog entries this week in the recap at the bottom of this post. Snapchat Holds Out on Facebook’s ...

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5 Best Practices When Creating Facebook Content for Hispanics

More and more, marketers are recognizing the growing buying power of Hispanics in the US. Instead of considering whether or not they should connect with Hispanics, they are now exploring how to best reach this important demographic. Hispanics over-index in both mobile usage and social network presence when compared to non-Hispanics, emphasizing the importance of ...

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