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Digital Marketing & Social Media Blog

Tag Archives for Facebook

What Pinterest’s Maturation Means for Marketers

If you still view Pinterest as a glorified collage tool, think again. With the introduction of new features including advanced search, and new paid offerings, Pinterest is catching up to the likes of Facebook and Twitter. And unlike these more established platforms, it’s not too late for businesses just starting off on Pinterest to make […]

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What’s Buzzing: Tumblr TV Premieres, Instagram Ad Success & More

One of the week’s most buzzworthy headlines came from Facebook, as the platform announced a new Shazam-like feature in which a device’s microphone is used identify a song, TV show or movie that the user is experiencing so that Facebook can then auto-populate a status update with relevant information. Beyond this update, the marketing world […]

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Facebook Unveils Powerful Audience Insights Tool

Facebook has unveiled a new tool that will help marketers gain a deeper understanding of their customers. Called “Audience Insights,” the new offering provides a treasure trove of data around geography, demographics, purchase behavior and more. Audience Insights differs from Page Insights in that the new tool includes information captured from beyond a brand’s Page. […]

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#Upcycling: Exploring a Trend Tailor-Made for Digital Culture

“Upcycling,” or the creation of new objects from old or used items, is the latest craze in sustainable living. Spurred by the continued growth of the blogosphere and new platforms that are ripe for inspirational visual content (think Instagram and Pinterest), upcycling is quickly becoming a cultural movement driven by digital content. Per the Oxford […]

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Facebook Adds Language-Based Hispanic Targeting for Advertisers

Facebook has introduced new language-based targeting segments to help advertisers deliver more relevant messages to Hispanic users in the United States. Building on the US Hispanic affinity segment brought to market in 2013, the new targeting capabilities allow marketers to reach Hispanics according to their language preferences – Spanish-dominant, bilingual or English-dominant – and are […]

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