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Digital Marketing & Social Media Blog

Tag Archives for Facebook

Facebook Tagging Update Allows Brands to Extend Reach

This week, Facebook announced yet another update that will influence how marketers’ content is surfaced in the News Feed. Now, brands are able to extend the reach of their posts by “tagging” other Pages. When a Page tags another Page (they mention and link to the Page in their own post), the post may appear in ...

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What’s Buzzing: #Flashtagram, WhatsApp & More

This week, Facebook stole headlines with its surprise purchase of leading mobile messaging app WhatsApp for a reported $19 billion. The news follows an alleged spurned acquisition of image-based messaging app Snapchat (that one was for a purported $3 billion) in 2013. In addition to the big news, Fashion Week wrapped up and the first ...

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Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s ...

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What’s Buzzing: #SochiProblems, Tweethearts & More

We kicked off the week with the Sochi Winter Olympics creating lots of opportunities for new brand initiatives, and end the work week with Valentine’s Day, another opportune time for brands to connect with people over fun, relevant content. In agency news, we were honored to be named one of Fast Company’s World’s Most Innovative ...

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What’s Buzzing: Real-life Pinterest Boards, Big Game Spots & More

Several brands made headlines this week during the Super Bowl – a somewhat lackluster game in which marketers vied to enter the conversation and connect with fans in social. Following the Big Game, Facebook celebrated its 10th birthday by providing users with a link to a curated short video highlighting their most memorable moments and ...

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