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Digital Marketing & Social Media Blog

Tag Archives for Facebook

What’s Buzzing: Viral Quizzes, Brands on Snapchat & More

Earlier this week, Facebook announced an algorithm update that grants brands added reach through the tagging feature. When a Page tags another Page, the post may now surface in the News Feed of followers of both pages (read more here). In other news, McDonald’s is gearing up for a Snapchat account launch, viral internet quizzes ...

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Facebook Tagging Update Allows Brands to Extend Reach

This week, Facebook announced yet another update that will influence how marketers’ content is surfaced in the News Feed. Now, brands are able to extend the reach of their posts by “tagging” other Pages. When a Page tags another Page (they mention and link to the Page in their own post), the post may appear in ...

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What’s Buzzing: #Flashtagram, WhatsApp & More

This week, Facebook stole headlines with its surprise purchase of leading mobile messaging app WhatsApp for a reported $19 billion. The news follows an alleged spurned acquisition of image-based messaging app Snapchat (that one was for a purported $3 billion) in 2013. In addition to the big news, Fashion Week wrapped up and the first ...

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Emojis, Gifs, Images – Oh My: How Visual Content is Changing the Web

During Social Media Week, I had the opportunity to attend the panel, “Reading is No Longer Fundamental: the Shift to Visual Vocabulary.” The talk centered on the evolution of visual content on the web, and how image-based content is being consumed and shared by consumers and brands. The panel was moderated by the Huffington Post’s ...

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What’s Buzzing: #SochiProblems, Tweethearts & More

We kicked off the week with the Sochi Winter Olympics creating lots of opportunities for new brand initiatives, and end the work week with Valentine’s Day, another opportune time for brands to connect with people over fun, relevant content. In agency news, we were honored to be named one of Fast Company’s World’s Most Innovative ...

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