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Digital Marketing & Social Media Blog

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Facebook Adds Language-Based Hispanic Targeting for Advertisers

Facebook has introduced new language-based targeting segments to help advertisers deliver more relevant messages to Hispanic users in the United States. Building on the US Hispanic affinity segment brought to market in 2013, the new targeting capabilities allow marketers to reach Hispanics according to their language preferences – Spanish-dominant, bilingual or English-dominant – and are […]

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What’s Buzzing: Nearby Friends, Live Cartoon Sketches & More

This week brought a U.S. Masters win for Bubba Watson (and for Waffle House), the announcement of a new Doritos Locos Tacos Flavor via SnapChat and a significant mobile update from Facebook. Keep reading for these and more headlines. Facebook Introduces Optional “Nearby Friends” Setting Facebook just announced a new feature called “Nearby Friends”. The […]

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Let Me Take a (Branded) #Selfie

The #selfie has become a wildly popular trend on Instagram and Facebook over the past year, and whether you love it or loathe it, one thing can’t be denied: selfies are everywhere. They’ve spread from our newsfeeds all the way to outer space, and there’s even a top 40 song called “#SELFIE.” Growing rapidly, we’ve […]

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What’s Buzzing: Model Searches on Twitter, X-Men Makeovers & More

This week saw updates from two of the biggest social platforms. First, Twitter is rolling out a new profile layout for users, which will give Twitter profiles a visual boost. Additionally, in an effort to reduce spam-like content in a user’s News Feed, Facebook has just announced an algorithm tweak that cracks down on Like, […]

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Twitter Redesign Gives Web Profiles a Visual Boost

Twitter is freshening up user web profiles – again – as part of a major redesign that gives visual content more prominence. Users who also dabble on Facebook will be familiar with the new look, as it bears many similarities to the “original” social network. Over the past year, Twitter has made continuous updates to […]

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