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Digital Marketing & Social Media Blog

Tag Archives for Facebook

What’s Buzzing: World Cup Mania, Facebook’s Video Rankings & More

This week, 360i hosted a few of our favorite artists, entrepreneurs & digital influencers for the Word of Mouth Marketing Association’s (WOMMA) latest #WineWednesday event. Meagan Cignoli, Katie Rodgers and Dallas Shaw shared their personal journeys and social media successes with Rebecca McCuiston, our SVP of Influencer Marketing, and audience of more than 100. Of […]

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Is Engagement the Biggest Hammer for Social Content?

For years, marketers have been using engagement KPIs as the hammer of success in social channels. In the last six months, however, Facebook has led the revolution in paid social by shifting to a platform where marketers can achieve greater scale and attribution for ROI. By now, this change is old news — but it […]

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What’s Buzzing: Weather-Based Ads, Catalog Remixes & More

This week, leading social media platforms Facebook and Twitter added to World Cup excitement by unveiling some timely new features for users. Facebook developed a ‘Trending World Cup” section where fans can catch up on the action without leaving the platform, and Twitter introduced a World Cup timeline and Starter Kits to allow fans to […]

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What Pinterest’s Maturation Means for Marketers

If you still view Pinterest as a glorified collage tool, think again. With the introduction of new features including advanced search, and new paid offerings, Pinterest is catching up to the likes of Facebook and Twitter. And unlike these more established platforms, it’s not too late for businesses just starting off on Pinterest to make […]

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What’s Buzzing: Tumblr TV Premieres, Instagram Ad Success & More

One of the week’s most buzzworthy headlines came from Facebook, as the platform announced a new Shazam-like feature in which a device’s microphone is used identify a song, TV show or movie that the user is experiencing so that Facebook can then auto-populate a status update with relevant information. Beyond this update, the marketing world […]

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