Facebook’s newly-launched Fan Box helps marketers bring the action to fans with embeddable widgets (image via Flickr).

The meaning of “social networks” has connotations far beyond that of a destination site where people go to keep in touch with their friends. Fittingly, the world’s largest social network wants to be far more than a site people visit.

The new Facebook Fan Box exemplifies the transition. Built on Facebook Connect, the service where publishers can allow visitors to register for their sites using their existing Facebook logins, the Fan Box lets publishers bring their Facebook Page content to their site. Visitors to those Fan Box-enabled sites who log in via Facebook Connect can then become fans of the publisher’s Facebook Page.

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