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Tag Archives for Firefox

Mozilla Partnership Signals Yahoo!’s Renewed Commitment to Search

Yahoo! and Mozilla announced late Wednesday that they were entering a partnership that would make Yahoo! the default search engine for Mozilla’s Firefox web browser. This represents a major change for Firefox, as Google has been their default search engine since 2004, and could increase Yahoo!’s search volume significantly at the expense of Google How […]

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Browser Optimizations Means Search 101

Everything you need to know about the future of search engine marketing you learned in the 1990s. That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned  — now are more important than they’ve been in years for bringing people back to your Web site. […]

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Pinning the Tail On The Googoliath Killer

What might a Google killer look like? Last week a lot of people were musing whether it would have search results in three columns with tabbed pages and irrelevant thumbnail images, with a black homepage background instead of a white one. That so-called killer,  in the form of Cuil, wound up not being a case […]

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The Customization Conundrum

How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that customization isn’t a panacea. Earlier this week, in my last Search Insider for the time being, I reviewed the challenges Yahoo will face with its new SearchMonkey program, in which publishers create […]

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